Creation of the Universe of the law firm Raoult & Graïc in Saint-Brieuc (22)
Project by :
Hélène Le Goff
Logo & Branding
Creation of Universes
As part of the expansion of their firm and the acquisition of new premises, CPA Raoult-Graïc called on our services to modernize the image of their structure.
The desired strategy: to set up a new image of the firm, both modern with a touch of classicism, elegant, sober but bright and above all memorable. The overall design was the ideal tool to register this new image through a printed communication campaign announcing the new logo, new print tools (business cards, greeting cards, greeting cards, correspondence cards,...) and digital tools (emailing) accompanying the creation of the website, the taking of photographs, and finally: the decoration and layout of the office.
The firm, which is particularly attached to Brittany, it is quite naturally that we wanted to highlight its membership through a range of marine colours and photographs of the region.
All enhanced with a touch of orange, in order to bring a warm note, also allowing the firm to be in adequacy with the graphic charter of their international network of lawyers: Gésica.