The Cabinet Vétérinaire du Camp de Péran is located in the Côtes d'Armor (22) near Saint-Brieuc.
As part of the development of their business and their digital transition, they called on Studio HLG to design a new image for their firm, which reflects their Breton identity and enhances the value of their services.
It is a new tailor-made image that enhances their typical activity: horses, dogs and cats, and which is both modern and very authentic, inspired by the Celtic universe which is part of the foundations of the firm's identity: indeed their structure is based on a historical Breton site. Discovered in 1845 and classified as a historical monument since 1875, it is known to archaeologists and historians as a Gallic site. Excavations have revealed that the Vikings stayed there. This historical dimension is an integral part of the firm’s identity and their first logo.
The challenge was to preserve this Celtic dimension, while giving it a resolutely modern feel, with a new identity that could be applied to all their digital and physical communication media.
"It's a real work of substance, then of form in line with the objectives of the clinic, its personality and its values."
More than a logo, it is a brand universe that we created for the Camp de Péran veterinary clinic, with the design of their textile range, ipad pockets, engraved wooden signage, ... These are signature elements thought out in the smallest detail, which are a guarantee of seriousness and trust with customers, and a feeling of belonging and consideration with employees who are proud to carry this image on a daily basis. Their new visual identity accompanies them in all phases of their company's development, at the heart of their communication with their customers, employees, partners, suppliers, investors...but also for their recruitment.
Logo & Branding / Corporate Identity
Print media and products