French House Crinnelière

Creation of the Ausica brand universe

The logo is your first means of communication. It allows your customers to recognize your brand and identify your products quickly. Sometimes, to develop your offer it is necessary to study a change in your visual identity: the redesign.

Re-branding is a strategy to reposition your company's message by changing its logo, name, image and/or theme. We study the positioning of your company, the goals you have set for yourself in order to create a new image that will allow you to achieve these objectives. Indeed, a good logo is the result not only of know-how but also of a real dialogue so that the desired and perceived image becomes one!

For this client, we worked on the following axes: the brand name and its word, including the slogan that was created "Maison Française Crinnelière", the logo and its brand universe, supported by numerous variations and the creation of sales supports. Strategic support for the transition of name and image, to retain existing customers while expanding into new markets.


Consulting Consulting

Naming & Marketing Advices

Logo and Branding

Print Design

Interior Design / Scenography

Artistic direction & creation

Hélène Le Goff


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