The Western Factory
Create and develop a Breton brand
Installed for several years in the sector, the customer wishes to complete his consulting activity in the industry with a new activity of craftsmanship and project management. He wanted to create a new, distinctive brand to launch and develop this activity quickly in the local sector. The objective: to find the name, the concept, the visual identity and to design the communication supports to make itself known to private individuals and professionals.
Detail of the achievements : Business Development, Commercial and Marketing Strategy, Naming (Research and Creation of the brand name), Brand Registration and Protection, Artistic Direction, Brand Design / Image / Logo, Design Print : business cards, Product Design : textiles, luggage, development of a line of, oil bottles and wood care made in Brittany.
Creation of universes
Design Print & Products
Our client gave us carte blanche to conceive his project: the main lines of his strategy, his positioning and his message to then finish on his brand universe ... in one day! Record timing to create its visual identity, based on the interweaving of three strong elements: the F de Fabrique, the hammer and the Breton ermine. Declination of this new identity on its communication media: business cards, stationery, stamps, email signature, luggage and textiles.
We are now accompanying it throughout its activity as a true partner in its commercial development. As a token of trust and satisfaction, in 2019 this client will entrust us with the entire design of the new collection of its products and furniture. We also act as an exclusive partner for its own customers, in order to imagine the decoration and layout of their interiors.