Methods & Control, International engineering
Brand image of the international engineering company
International company, leader in project management in construction.
Since its creation in 1969, Méthodes et Pilotage has forged an image of reactivity, know-how and independence in the management of construction projects on more than 2,000 projects worldwide: Hôtel de la Monnaie Paris, Aéroport Charles de Gaulle, Jeu de Paume Chantilly, Gare St Lazare Paris, Cité des Sciences Paris, Hôtel des Invalides - Paris 7ème, etc.
The company called on Hélène Le Goff of Studio HLG to redesign their image and optimize their presentation media, intended for public markets.
Architectural lines, strength, dynamism, references to interweaving, organization and planning were the guiding principles of this new visual identity.
Brand Image Consulting
Branding & Logo
Hélène Le Goff
Modernization of the visual identity of Méthodes et Pilotage
Methods and Management, an international engineering company needed to refresh and revitalize its brand image, and to have communication media adapted to its commercial approach in order to win new private customers.
Its entire visual identity had to be reviewed, as well as its communication tools. First step: the redesign of the logotype :